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BMW at the Consumer Electronics Show.

The Consumer Electronics Show 2022 saw the world premiere of new BMW Models and My Modes.

Thu 03 February 2022

For many years, the BMW Group has been presenting innovations at the Consumer Electronics Show (CES) in Las Vegas. The mobility experience of tomorrow was also set to be the focus of the BMW Group's presence at CES 2022. Due to the pandemic situation, the BMW Group moved all planned media activities at CES to a fully digital program livestreamed from Germany.

Pieter Nota, Member of the Board of Management of BMW AG, responsible for customer, brands and sales: "At the beginning of December, we reached a milestone in our transformation and delivered the one millionth electrified vehicle. With the BMW iX M60, we are presenting the most powerful and fastest electric vehicle in our product portfolio on the occasion of this year's CES. At the same time, we know that the digital experience is becoming more and more important for our customers. With Theatre Mode we present a spectacular in-car entertainment experience; with My Mode Digital Art, we are the first manufacturer to present digital art in an automobile."

The BMW iX M60.

For the first time, CES serves as a platform for the world premiere of a new BMW model. The vehicle in question is the new BMW iX M60, the most powerful variant of the BMW Group's new technology flagship, which sets standards in the areas of user experience, operation and connectivity among others, as well as with its automated driving and parking functions. The BMW iX M60 combines a vehicle concept tailored uncompromisingly for sustainability with a modern Sports Activity Vehicle design and handling characteristics boasting a thrilling level of dynamism. Thus it embodies the best of the three world of BMW i, the BMW X models and BMW M.

The BMW iX Flow.

The interior is not the only place where digital technology is creating completely new personalisation possibilities. With the BMW iX Flow featuring E Ink, the BMW Group is offering the prospect of a unique technology that uses digitisation to also adapt the exterior of a vehicle to different situations and individual wishes. The surface of the BMW iX Flow featuring E Ink can vary its shade at the driver's prompting. The fluid colour changes are made possible by a specially developed body wrap that is tailored precisely to the contours of the all-electric Sports Activity Vehicle from BMW. When stimulated by electrical signals, the electrophoretic technology brings different colour pigments to the surface, causing the body skin to take on the desired colouration.

BMW IconicSounds Electric.

BMW is intensifying the driving experience in the brand's all-electric models with new and emotionally engaging soundscapes. On the occasion of CES 2022 the company presents BMW IconicSounds Electric, created in cooperation between the BMW Group and the Academy Award winner and film score composer Hans Zimmer. The jointly developed driving sounds reflect the specific performance characteristics and quintessential brand attributes of an electrified BMW in a way that is both completely new and at the same time authentic. They help to make the experience of sustainable mobility and the interaction between the driver and vehicle even more intense, even more present and even more unmistakeable.

My Modes

The ultimate driving machine therefore literally meets the ultimate digital experience. On the occasion of CES 2022, the BMW Group shows how innovative digital technology can be used to make the driving experience even more individual and emotionally engaging for the customers. The new My Modes, which create an immersive user experience in the interior, play a central role here. At CES, the BMW Group gives a glimpse of four new My Modes. The selection will soon be expanded to include the My Modes Expressive and Relax. In addition, Digital ArtMode presents digital art in an automobile for the first time and the Theatre Mode heralds a new era for in-car entertainment.

The BMW iX is one of the first models from BMW to already use the latest generation of the iDrive display and operating system. The new iDrive not only enables a particularly intense interaction between driver and vehicle, but also a greater personalisation of the driving experience with the new My Modes. They create unique moments that result from a combination of vehicle characteristics and interior atmosphere tailored to the particular situation.

Expressive and Relax.

With My Modes Expressive and Relax, in the future BMW customers will have additional ways of adapting the vehicle settings to the particular situation and mood.

In the new My Mode Expressive, the active driving experience is combined with a particularly emotionally engaged atmosphere in the interior. The appearance of the displays on the BMW Curved Display is characterised by expressive colours and abstract patterns. In My Mode Relax, the focus is on wellness, harmony and relaxation. The graphic displays on the BMW Curved Display are inspired by natural landscapes.

Digital Art Mode.

Digital Art Mode, the first time in the world digital art is being used in an automotive setting, will offer a particularly exclusive driving experience. With the premiere for the integration of digital art in an automotive setting, internationally renowned Chinese multimedia artist, Cao Fei and the BMW Group are now together taking the next step in the company's global cultural commitment. In her digital artwork created for Digital Art Mode, Cao Fei addresses the many interactions and correlations in a globalised world using light elements that are constantly changing, moving and relating to each other.

Theatre Mode.

In My Mode Theatre, the rear of the interior transforms into a private cinema lounge, with the BMW Theatre Screen, a 31-inch ultra-wide display in 32:9 format, surround sound and 5G connectivity. There, passengers on the rear seats can enjoy a thrilling and luxurious cinema experience with an entertainment programme that can be selected individually on a display with a resolution of up to 8K. The BMW Group is working with Amazon to fully integrate the Fire TV experience within the Theatre Screen system – giving passengers access to a wide variety of content so they can stream videos, listen to music, and watch downloaded programs, all while on the road.

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